# Web 3.0 Resources

* Importance of core and loyal community for a brand or creator
  * [Forbes](https://www.forbes.com/sites/paulinaguditch/2018/11/29/why-building-community-is-critical-to-your-brands-success/?sh=37fca2203458)
  * [Aspire](https://www.aspire.io/blog/importance-of-brand-community-in-2020-and-beyond)
  * [Dialogueblog](https://www.dialogue.agency/blog/why-is-a-brand-community-important)
  * [Sprout Social](https://sproutsocial.com/insights/brand-community/) 
* Brands moving from Web 2.0 to Web 3.0 
  * [Starbucks](https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/)
  * [Adidas](https://www.forbes.com/sites/stephaniehirschmiller/2023/04/13/unboxing-alts-by-adidas-the-ultimate-web3-loyalty-program-with-avatars-and-a-bored-ape-called-indigo/?sh=6c266d4e117b)
  * [Lamborghini](https://nftnow.com/news/lamborghinis-second-epic-road-trip-nfts-take-utility-to-new-levels/)